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As summer chugs along, new car sales don’t look so hot.

According to the Wall Street Journal, US sales for the top three manufacturers slumped in July, indicating a six-year sales boom may be ebbing. Fleet and government sales remain strong, while overall retail sales is the trouble spot.

Clearly, it’s more important than ever for automotive marketers to focus on reducing waste, and boosting results. More and more dealers are seeing that VIN-specific strategies are the most effective way to do both. If you’re not VINvertising™ yet, now is the time to start.

“Dealers know they need to hit the gas to keep up. They’re looking for less waste and better results.” - Len Short, LotLinx Founder

Aging inventory means wasted money. The LotLinx VIN View Optimizer™ details days on lot, VDP views by source, and more. It’s a single, invaluable resource for the detailed information you need to avoid steep holding costs, make the most of OEM free periods, and ensure each car is receiving the online activity it needs to turn on time. You can run your free VVO™ report, right now.

When you know which cars are the most important to move, a LotLinx digital strategist can help you develop VIN-specific strategies to bring them the attention they need.

While summer is traditionally a busy period for dealers, the industry is undergoing a cool down. As the season progresses, there’s no reason your numbers have to slide. Contact us today at 800-625-5469 to learn more about the powerful impact of VINvertising™.