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Feeling social? Shoppers are. Make sure you have the tools to connect with them.

While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you reach online car shoppers just as they’re ramping up their searches, and nearing the transition from browsing to buying.

When it comes to connecting with shoppers where they live, Facebook is definitely the place. It’s the most popular social network in the world, with the highest user engagement levels. And, if used correctly, it’s also one of your greatest sources of in-market car shoppers.

But Facebook users have short attention spans, and are accustomed to personalized, relevant content. That means catching them at the right moment, with the right message, is key. LotLinx Deeplinking™ for Facebook can help you do just that, while reducing your CPC costs by more than 66%. LotLinx Deeplinking™ for Facebook detects when a Facebook user is a serious shopper, and is looking for a car on your lot. Then, it serves a customized ad featuring the exact make, model, and year they’re looking for, right from your inventory. With one click, the shopper is on the car’s VDP, right on your website.

The end of summer is also the time of year you’ll want to start making room on your lot for the 2017 models. The LotLinx VIN View Optimizer™ is a powerful tool that enables you to focus in on the 2016 models you want to move, and create specific campaigns to give them the nudge they need to roll out.

Don’t let the summer buying season go by without making the most of the opportunities it presents. The VIN View Optimizer™ is ready to help you make room for the new models. And LotLinx Deeplinking™ for Facebook can help you find likely purchasers who are looking for cars in your inventory. In the end, shoppers get the car and price they want, you make more sales, and have room on the lot for the 2017 models. Now that’s a win-win way to wrap up the summer.

A LotLinx Digital Strategist can tell you more about how your dealership can use Facebook to maximize your 2016 model sales.