The event will feature Jeff Running of Fremont Motor Company. Jeff is the E-Commerce Director of Fremont Motor Company, an 11-store group based in Lander, Wyoming.
We’ve never seen an approach to setting digital strategy as unique or innovative as Jeff’s. Five years ago, he decided to ask every customer that came to the lot eight questions. Over that time period, he collected data from every single shopper - whether or not they ended up buying a car. The results truly transformed the way the dealership viewed their customers, and had a massive impact on their digital strategy.
In the webinar, Jeff will discuss that experience, and share what he learned about customer behaviors, beliefs, and opinions that upended their approach to nearly everything digital.
Our Power to the Dealer webinar series is focused on empowering dealers to learn from each other and share best practices. Previous events have featured respected automotive marketers such as Casey Jenkins, Mark Olson, and Kim Clouse.