The more things change, the more they...change. Once again, Facebook has announced upcoming changes to the news feed. These alterations are designed to benefit users, and reduce news and content that isn’t shared by their friends and family members. That’s nice. But what does it mean for dealers?
The change will primarily impact publishers and content distributors. But, your dealership’s Facebook page will likely experience a decrease in organic reach.
Simply boosting your Facebook ad activity won’t make up the difference. Users are increasingly inclined to “hide” ads that aren’t relevant. To make the most of Facebook - even as it changes - you need to make sure your ads are hyper-targeted - which means they’re being served to people who are actually interested in them. And that’s exactly what LotLinx Deeplinking™ for Facebook does.
This patented technology finds Facebook shoppers who are nearing a purchase decision, and serves them an ad featuring the exact car they’re looking for, from your own inventory. When a shopper clicks on your ad, they’ll head straight to the vehicle’s VDP, on your website. No lead form. No middleman. It’s a powerful way to create highly customized audiences, and reach shoppers who are looking for exactly what you have to offer - not your competition.
LotLinx Deeplinking™ for Facebook calculates how many shoppers you will reach - not how many you might reach. With Deeplinking™ for Facebook, you’ll pay for performance, not impressions. For about $15 per VIN, an average of 15 qualified shoppers will visit that VIN’s VDP. It’s the lowest CPM, and the highest VDP conversion rate you’ll find in the automotive ad tech industry.
A LotLinx Digital Strategist can explain how LotLinx Deeplinking™ for Facebook’s advanced audience targeting technology can help you stay ahead of change, and target shoppers who are looking for exactly what you’re selling.