Digital marketing technology is constantly evolving. The VINtenders™ blog helps automotive marketers stay up to speed.

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A dedicated digital strategist can help you make the most of every dollar.

When it comes to digital marketing technology, there’s no such thing as “set and forget.” No matter how cutting edge it may be, technology alone can’t deliver the results you need. A talented, dedicated expert - and actual human being - makes all the difference.

Third-party services and technological tools don’t manage your campaigns from start to finish. They don’t analyze your results. They don’t work to understand your business and develop a true partnership. Every LotLinx customer has a dedicated Digital Strategist who does all of that, and more. And it makes a big difference.

Your Digital Strategist knows the questions to ask in order to  generate the insights needed to continually improve results and minimize waste. (And with nearly 60% of digital ad spend being wasted, there’s plenty to minimize.)

LotLinx experts revel in the details, calling on proprietary tools like the VIN View Optimizer™ to ensure every dollar in your budget is allocated where it can have the most impact. (One of our experts can create your free VIN View Optimizer™ report, right now.)

Providing technology isn’t the same as helping you make the most of it. That takes expertise, insight, and commitment. All of which you’ll find in a real, live, human LotLinx Digital Strategist.