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Dealers Are Crushing It On Facebook With LotLinx

We’ve pulled the numbers, and they look good. Here are our findings of how dealers who signed up for LotLinx Deeplinking™ for Facebook in April 2016 performed against dealers doing Facebook on their own (or through their digital agencies) during the same period:

  1. Conversions. You or your agency may be able to drive Facebook traffic to your site, but the quality of traffic is what matters most. If your traffic isn’t converting, it’s not doing anything to help your dealership sell more cars. LotLinx technology brings a 98% VDP goal conversion rate, compared to only 9.8% from Facebook without LotLinx Deeplinking™ (we rounded up to be generous).

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  1. Lower bounce rate. LotLinx's proprietary targeting technology dynamically serves VIN-specific ads only to Facebook users who are known to be Car Shoppers. This highly targeted traffic reflects in the lower bounce rate from LotLinx Facebook Shoppers: 46% vs. 67% for dealers driving Facebook traffic without LotLinx.   

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  1. Bonus lift in shoppers. Dealers using LotLinx Deeplinking™ for Facebook are seeing 67% of their visits from net-new Shoppers, vs. 63% for dealers not using LotLinx.

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If you’re ready to find out how LotLinx Deeplinking™ for Facebook can benefit your dealership, contact us today and we’ll walk you through your next steps.