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Mazda Dealers Can Use Co-Op Funds For LotLinx Deeplinking™ for Facebook

Every quarter, Mazda provides co-op funds for eligible marketing campaigns and strategies that dealers can use to maximize their sales, and these funds can now be used towards LotLinx Deeplinking™ and LotLinx Deeplinking™ for Facebook!

For Mazda dealers, here are the details of the program:

  • New & CPO (no non-branded used) vehicles ONLY
  • Mazda Co-op funds are comprised of Dealer Marketing Expense Offset (DMEO) funds and Uniform Marketing Assessment (UMA) funds.
  • Part of the Spring 2016 Co-op program
  • Dealers can access the Mazda Co-op & Ad Standards website via MX-Connect.

If you aren’t a Mazda dealer, but you have co-op funds you’d like to put towards LotLinx Deeplinking™ or LotLinx Deeplinking™ for Facebook, contact us directly and we’ll find out for you if we also qualify under your OEM’s conditions.

Co-op funds are only approved for products that demonstrate a high return on investment for dealers. For example, we are delivering 10x the VDP conversions using LotLinx Deeplinking™ for Facebook vs. using Facebook standalone. Our average dealer experiences a 42% increase in turn rate and a 50% decrease in media spend when they enroll with LotLinx.

It’s no wonder OEMs are making it easy for their dealers to buy in.