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Digital marketing technology is constantly evolving. The VINtenders™ blog helps automotive marketers stay up to speed.

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The LotLinx VIN View Optimizer Two-Minute Guide explains it all.

Transform business needs into results.

A smart digital strategy begins with your business needs. If you have two minutes, you have time to gain a detailed understanding of how to turn those needs into sales. This short video explains how the LotLinx VIN View Optimizer creates a detailed picture of the activity your VDP pages are receiving, so you can make informed decisions about where to focus your spending, and drive traffic to the cars that need it most.

 

Take a moment to watch now. We’re sure you’ll agree - it’s time very well spent.  

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Orphans and Budget Busters and Spotlight Stealers, Oh My!

 

The 7 types of VINs every dealer knows.

Optimizing the distribution of VDP views leads to increased sales and larger margins. That’s why we developed the LotLinx VIN View Optimizer. This innovative tool enables dealers to analyze inventory and traffic sources for individual VINs and develop customized campaigns to move them off the lot.

 

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Every Dealer’s Most Important Relationship: VDP Views and Time on Lot

Reaching the Optimal VDP Views-to-Days Ratio

 

Every dealer has cars that have overstayed their welcome. Taking a closer look at the direct relationship between the number of VDP views a car receives, and how much time a car spends on the lot, can help you develop a plan to get them moving - and save you money.

 

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Today, the moment that makes the sale is happening before the customer even reaches the lot.

Every experienced auto salesperson knows, the success or collapse of a sale typically comes down to a single moment. And, as this article from AutoRemarketing explains, today that moment usually happens online.

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Making technology work for the entire organization: The digitization of automotive manufacturing.

Mattias Ulbrich, CIO of Audi, recently sat down with McKinsey & Co. to discuss the digitization of the auto manufacturing industry.

 

Ulbrich was named the 2016 European CIO of the Year, and his impressive background includes

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When it comes to selling cars on time, it turns out there really is a magic number - and it’s 30.

The research is in, and the conclusions are vital for dealers. Cars that receive 30 VDP views within 30 days sell more quickly than vehicles that don't receive that many views.

 

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Digital is driving auto sales, and the data in our new report tell the story: VDP view distribution is more vital than you might think.

As automotive marketing becomes increasingly sophisticated, the momentum is definitely behind digital. Dealers are finding the increased precision digital offers can drive sales more effectively and more efficiently than traditional media. They’ve also gained a deeper understanding of the impact VDP views can have on those sales.

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The shift to digital is a global dynamic. And it won’t be slowing down any time soon.

The transition to digital marketing is clearly a worldwide phenomenon. As it expands across borders, time zones, and continents, it’s only gaining momentum. A recent forecast from eMarketer predicts digital’s share of total ad spending across all media will continue to increase through 2017.

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Inefficient VIN views are eating dealer’s marketing budgets.

The way consumers shop for cars is changing rapidly. The bulk of the process now takes place online, not on the lot. Is your digital strategy keeping up?

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School is starting. And so is your next big sales opportunity.

Believe it or not, school is starting again. Along with everything classroom-bound kids need before they hit the books, parents are looking to send them back to campus with cars.

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