POWER to the DEALER

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Hear how dealers are incorporating LotLinx into their digital strategies - in their own words.

LotLinx is unique. In fact, there’s nothing else like it. Which means we spend a lot of time developing effective ways to explain what we do, how we do it, and the impact it can have on sales. But, while we’re always happy to talk about ourselves, we think our dealer partners are our most effective advocates.

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As growth slows for Twitter, smart marketers are looking to spread their social media efforts around.

Here’s something Twitter might not tweet about: eMarketer has significantly downgraded its projections for Twitter, stemming from the social media company’s nearly stagnant Q2 growth.  

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When you’re marketing to Millennials, promotions can be powerful.

The Millennials are here, and they have money to spend. According to Accenture, they exercise about $600 billion in annual buying power. That kind of money can buy a lot of cars.

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On this trip to Vegas, everyone came out a winner.


Regular attendance at industry conferences - like
Digital Dealer 21 - is an effective way to stay on top of the innovations, technologies, and strategies that can help you fuel sales, improve ROI, and grow business. This year’s Digital Dealer 21, held August 8-10 in Las Vegas, was no exception.

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Facebook’s profits are up. Its user base is growing. And they want cars.

The juggernaut that is Facebook continues to soar. Last week, the company announced its Q2 earnings, and they were impressive, to say the least. According to the New York Times, sales totaled $6.44 billion for the quarter. Ad revenue climbed 63%, total revenue was up 59%, and earnings per share increased a whopping 184%.

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Consumers can be lazy. And that might be a good thing.

It’s human nature. When we leave work for the day, we’re ready for a break. And that means we tend to become a bit lazy. As this blog post from DrivingSales explains, that laziness extends to the amount of effort consumers are willing to put into their car searches.

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Google’s latest changes are causing dealers to friend Facebook.

Google’s latest changes to its search results pages - removing right rail ads while increasing the number of paid ads above organic results - are having a significant impact on dealers’ marketing efforts.

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Another Facebook change, another reason to hyper-target your audience.

The more things change, the more they...change. Once again, Facebook has announced upcoming changes to the news feed. These alterations are designed to benefit users, and reduce news and content that isn’t shared by their friends and family members. That’s nice. But what does it mean for dealers?

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Are you equipped to make the most of the coming car-buying boom?

Millennials aren’t big on car ownership. They tend to prefer carsharing, ridesharing, and public transit. But Generation Z is coming up right behind them, and they have a decidedly different outlook on getting behind their own wheels.

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Feeling social? Shoppers are. Make sure you have the tools to connect with them.

While it may feel like you just pulled the flip-flops out of the closet, Labor Day is already fast approaching. And with it comes the height of the summer spending season. Facebook can be a great tool to help you reach online car shoppers just as they’re ramping up their searches, and nearing the transition from browsing to buying.

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