POWER to the DEALER

Digital marketing technology is constantly evolving. The VINtenders™ blog helps automotive marketers stay up to speed.

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You are just four steps away from your most effective digital strategy.



The webinar you don’t want to miss.

Think you can’t accomplish much in an hour? Our upcoming webinar is sure to make you think again.

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When it comes to digital strategy, Dave Harmer knows what works for dealers.

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Every Dealer’s Most Important Relationship: VDP Views and Time on Lot

Reaching the Optimal VDP Views-to-Days Ratio

 

Every dealer has cars that have overstayed their welcome. Taking a closer look at the direct relationship between the number of VDP views a car receives, and how much time a car spends on the lot, can help you develop a plan to get them moving - and save you money.

 

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Bring the product to the consumer, instead of the other way around.


The undeniable power of hyper-targeted ads.

 

Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from Built In Chicago highlights, that level of precision - known as hyper-targeting - is especially effective in the world of automotive marketing.

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The race for digital space is on. And savvy dealers are already out in front.


Find out how you can lead the pack, too.

As digital advertising expands, dealers are embracing the shift. In fact, they’re transitioning from traditional media more quickly than many other industries. And while there are many reasons this is the smart strategy, perhaps the most compelling is also the most logical: that’s where the customers are.

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See you at the 12th Annual Kain Automotive Clients & Friends Digital Success Workshop.

It’s no secret that we love automotive industry events. We’re still talking about everything we learned at the DealerSocket User Summit in San Antonio.

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Mission Possible: How a Ford Dealer in a small rural town built a powerhouse dealership.

Preston Ford is situated in an idyllic small town in Maryland. And when we say small, we mean it - the population hovers around 800. So how did they grow their business to such impressive heights? In the upcoming DrivingSales webinar, they’ll tell their story, and explain

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Shoppers are increasingly searching on their smartphones. Is your website prepared?

Smartphones are everywhere. And, they can do more than ever before. So it’s no surprise that consumers are conducting online searches on their phones more frequently. According to eMarketer, smartphones are responsible for more paid search clicks on Google, quarter-over-quarter. Specifically, smartphone search activity has increased from about a third in Q2 2015, to just below 50% in Q2.

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When Hiley Hyundai made the most of LotLinx, we made the most of their sales.

When we hear how the LotLinx platform is helping one of our dealer-partners thrive, it’s music to our ears. So you can be sure the recent success story from Hiley Hyundai in the suburbs of Fort Worth, Texas had us singing in the halls.

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More and more dealers see old-fashioned advertising as overrated.

Print advertising has historically been an automotive marketer’s tried-and-true ally. But in the new 2016 State of Automotive Marketing report from 9clouds, dealers described print as the most overrated marketing channel. And the margin was substantial.

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