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Digital marketing technology is constantly evolving. The VINtenders™ blog helps automotive marketers stay up to speed.

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Keys to Choosing a Vendor That Will Work for You

Are you getting your money’s worth?

We’re all familiar with the adage that more is better. But when it comes your marketing budget, that idea doesn’t necessarily hold up. As this article by James Grace for Wards Auto explains, simply generating traffic doesn’t always result in more sales. With that in mind, it’s even more critical that you choose digital advertising vendors that will produce real results.

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LotLinx COO Jason Knight explains how to utilize information and free tools to boost turn.

 The data is out there. Are you using it?

Today, efficient and effective marketing begins and ends with the smart use of data. A wealth of information is just a few clicks away. Are you making the most of it?

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Webinar Invitation: How To Move The Cars That Keep You Up At Night

For the first time ever, dealers can make advertising spend decisions on a VIN by VIN basis.  All they need is the VIN View Optimizer, a complimentary digital marketing tool from LotLinx. With this tool, dealers will be able to analyze their inventory and traffic sources and ultimately decide on the best marketing action to take. Dealers, are you ready to maximize both your marketing dollars and your profit margins?

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For Car Dealers, SEO Is Job #1. But, It May Not Be Enough.

SEO is the best source of traffic for dealers both in terms of effectiveness and cost-efficiency. So for car dealers, SEO is job #1. The question is, is SEO traffic enough to get the job done? And if it isn’t, what else should a dealer do to fill in the gaps?

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For Increased Car Sales, Capture More Mobile Traffic

Capture More Mobile_Hub.pngCar buyers are going mobile… on mobile devices, that is! Year over year, mobile traffic continues to increase, which means that if you don’t provide a great mobile experience on your car dealership’s website, you’re missing out on both car shoppers and car sales.

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Changing the Game for Auto Dealers: Shopper Retargeting Now Automatically Available to LotLinx Dealer Customers

Great news! LotLinx has added Shopper Retargeting to our platform.

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Budget Busters, Spotlight Stealers, Orphans: Detect & Move Your Problem VINs

Did you know that it is possible to instantly categorize the VINs on your lot … and use this information to maximize your digital ad spend, speed up inventory turn, and increase margins? All you need is the VIN View Optimizer™, a complimentary digital marketing tool from LotLinx. The VIN View Optimizer gives you the ability to analyze your inventory and traffic sources and decide on the best marketing action to take on a VIN-by-VIN basis.

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Huge Breakthrough In Automotive Digital Marketing: VIN View Optimization Drives Faster Turn, Bigger Margins

With 95% of car shoppers researching cars online*, you as a car dealer need an effective digital presence. But what is an “effective digital presence?” It’s more than a website. It’s more than listings on third-party sites. It’s even more than racking up vehicle detail page (VDP) views. An effective digital presence means you are optimizing the distribution of VDP views across all the VINs on your lot. And now, with the breakthrough VIN View Optimization tool from LotLinx, you can finally see the VIN views each car has been getting from every source across the Internet.

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The Secrets of the Fast 50: Revealed!

Do you want to know what the top 50 car dealers nationwide are doing to move cars off their lot and put profit in their pocket? You can! Just take a look at this eye-opening infographic: The Secrets of the Fast 50.  

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How to Turn Your VDP Page from Dud to Stud

If your vehicle detail pages (VDPs) aren’t performing as well as you’d like, check out these 10 tips to ramp up the action!  After 16 years in the automotive dealership world, I have tested out many different VDP layouts and ideas, and wanted to share some of my best practices I have learned and used over the years.

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