POWER to the DEALER

Digital marketing technology is constantly evolving. The VINtenders™ blog helps automotive marketers stay up to speed.

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Preston Ford Top 100 Sales Drive Update From Dave Wilson

Mission Possible: A Check-in With Preston Ford.

 

On November 9th, 2016 we showcased Preston Ford and iFrog Digital Marketing in one of our Power to the Dealer webinars.

 

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The Best Time to React to a Downturn Is Before It Hits

Know Your Key Business Drivers

 

Most of us aren’t lucky enough to have a crystal ball so we can predict the future. If we did, knowing what challenges and opportunities may come in 2017 would be much simpler.

 

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LotLinx Media’s Eric Brown knows automotive, and you’ll want to hear his forecasts for next year.

What can dealers expect in 2017?

 

CBT News anchor Joe Gumm sat down with Eric Brown, President of LotLinx Media Holdings, to discuss Eric’s upcoming session at the 2017 CBT Automotive Conference and Expo, March 7-9 in Atlanta.

 

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Learn how to break through the clutter and develop your most effective digital strategy.

Develop a focused marketing strategy that delivers results.

In today’s evolving marketing world, there’s no shortage of places to spend your money. So how do you determine the right mix of digital, traditional, and other media types for your dealership? Herman Advertising has a detailed plan to help you allocate your spending in the most effective way possible. To learn more, join us for our next webinar, Prioritizing Your Marketing Efforts: 4 Key Steps to Digital Success.

 

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The LotLinx VIN View Optimizer Two-Minute Guide explains it all.

Transform business needs into results.

A smart digital strategy begins with your business needs. If you have two minutes, you have time to gain a detailed understanding of how to turn those needs into sales. This short video explains how the LotLinx VIN View Optimizer creates a detailed picture of the activity your VDP pages are receiving, so you can make informed decisions about where to focus your spending, and drive traffic to the cars that need it most.

 

Take a moment to watch now. We’re sure you’ll agree - it’s time very well spent.  

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You may be spending more than you think on non-human site traffic.

Are bots busting your budget?

 

Not all web traffic is created equal. While those great numbers you’re seeing may give your day a boost, it’s important to consider the possibility that some of those visitors aren’t exactly human. The bots are everywhere, and that probably includes your site.

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Is your site’s speed impacting your conversion rates?

Slow page load, slow sales.


Consumers are more impatient than ever. Most of us become restless waiting even a few minutes for that sleepy barista to finish our morning cappuccino or for that seemingly endless red light to turn green. Sitting around waiting for a web page to load? Before you can say “attention span,” we’ve hit the back button or moved on to another, more responsive site.

 

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What could fewer sitelinks mean for you? (Hint: maybe nothing.)

 

Google’s change could be a test. Or not.


You won’t be shocked to learn that Google has made more changes. The subject of their experimentation this time? Sitelinks in organic search results. And while the adjustments won’t have a substantial effect on site traffic, impacted sites can expect to see some large fluctuations in both impressions and average search positions in their Google Search Console.

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The biggest retailer is moving into auto sales. Is the industry about to transform?


Car shopping, Amazon style.

 

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When it comes to digital strategy, Dave Harmer knows what works for dealers.

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