It’s kind of funny. We obsess over our metrics in Google Analytics. How many visits are we getting? Is our time on site getting longer or shorter?
But the truth is, without tracking page events, Google Analytics is giving us an incomplete picture.
With a standard installation of Google Analytics, let’s say someone viewed three pages on your site:
I think we can all agree that from a dealer’s perspective, this was a great visit.
Unfortunately, to Google Analytics, this looks like a 20 second visit.
When calculating time on site, the standard implementation of Google Analytics only measures the time between when different pages load. But what we *really* care about is how long people are active on our sites, especially on the VDPs that most express interest.
Thankfully, we can now measure that too. Using Event Tracking we can start listening to all of the actions that happen on our site’s pages. Instead of just measuring the times between page loads, Google Analytics will measure the time between events, giving us a much clearer picture of how long people are actually on our sites.
At LotLinx, we want every dealer to have as much visibility into their business as possible. That’s why we’re offering to set up Event Tracking for anyone that contacts us, whether or not they use our product. Please join me for a webinar on March 3 where I cover how dealers can access the benefits of Event Tracking for their VDPs.